Rap Snacks
Rap Snacks is a potato chip brand founded in 1994 by James Lindsay. The company is known for its collaboration with hip-hop artists, featuring their images on the packaging of their products. These collaborations have helped the brand gain a loyal following among hip-hop fans and snack lovers alike.
The product line of Rap Snacks includes a variety of flavors and snack types, such as chips, popcorn, and ramen noodles. The brand has worked with prominent artists like Cardi B, Migos, and Nicki Minaj to create unique flavors that resonate with fans of the genre.
Besides collaborating with artists, Rap Snacks is committed to diversity and inclusion. The company supports and empowers black entrepreneurs and communities through initiatives like the Rap Snacks Foundation and the Boss Up program.
Rap Snacks has expanded its reach globally, launching in the United Kingdom, Canada, and Spain. This expansion demonstrates the brand's ambition to become a major player in the snack food market, with its strong ties to hip-hop culture and its dedication to providing consumers with unique and flavorful products.